October 23, 2015

Presented by Gary DeWood
Sponsored by Academy Financial

In this interactive program Gary will discuss the 4 riddles that all dental teams must solve to achieve success. The Patient Riddle, the Technical Riddle, the Behavioral Riddle, and the Financial Riddle.

THE PATIENT RIDDLE – Who is this person, why are they here, why me, why now, what are they after, what are their expectations? ….. Knowing the answers to these questions enables the team to connect and to serve. Service is the key to creating missionaries for your practice.

THE TECHNICAL RIDDLE – What is the appropriate solution to the problem this patient presents with? There is only one correct diagnosis – there are multiple solutions. How does the conscientious dentist arrive at the appropriate one for each patient?

THE BEHAVIORAL RIDDLE – If it were all about telling patients what was in their interest and doing it every dental practice would be infinitely successful. Helping patients come to ownership of a problem for which they desire a solution, or helping them see and understand their health in a different way requires behavioral skills and practice.

THE FINANCIAL RIDDLE – Unless the practice is a FREE dental clinic everyone involved needs to make a living. It is the responsibility of the leader to see that the practice is profitable. It’s not possible to just do the dentistry – you must get paid for it. It’s not possible to leave it to your accountant to tell you how expenses are – you must monitor it. The dentist has 3 jobs in most practices, dentist, manager, and entrepreneur – all of us do number 1, some of us do number 2, few of us do number 3.